3 Reasons why Working with Content Creators Boosts Brand Awareness

At the end of August 2023, at Lumie we launched the ultimate desk lamp for enhanced mood, energy and visual comfort, Lumie Task. A major part of the launch campaign was played by collaborating with a few handpicked content creators who turned out to be true Lumie enthusiasts. Here's why it's been such a game-changer in amplifying our brand during the Lumie Task launch campaign…

Reaching Engaged Audiences

When you collaborate with content creators who genuinely resonate with your brand, you tap into their passionate, engaged followers. These creators are more than influencers; they're advocates who authentically connect with their audiences. As a result, our brand message reaches not just more eyes, but the right eyes—people who are genuinely interested in how our light therapy lamps can change their lives.

Authentic On-Brand Content

Genuine fans of Lumie naturally produce content that aligns seamlessly with our brand identity. Their authentic touch creates a relatable and trustworthy connection with potential customers. It's not just content; it's a story of real people integrating Lumie products into their lives, which resonates far more profoundly.

Hands-on Approach with Room for Interpretation

Effective briefs strike a balance between guidance and creative freedom, allowing content creators to showcase Lumie's impact authentically. Our Social Media Executive, Annie Kelly, skilfully balanced clear expectations with artistic license in key partnerships during this campaign, resulting in content that genuinely demonstrates how our new light, Lumie Task, improves users' daily routines.

In a nutshell, collaborating with passionate, well-informed content creators through clear briefs has been a catalyst in our journey to boost brand awareness in this key time - and it's been a pleasure to watch too!

More:

Check out Lumie’s content on Instagram

Discover Lumie Task